Augusta Sign Project Nears Completion

Augusta Sign Project Nears Completion

Downtown visitors will soon see more signs pop up along sidewalks and public parking areas as a decade-long citywide project comes to an end.

Nearly 100 green signs directing motorists and pedestrians to attractions such as Riverwalk Augusta, the Morris Museum of Art and the Au­gusta Convention Center, will be erected downtown by September, Au­gusta Convention and Visitors Bu­reau Destination Development Vice Presi­dent Jennifer Bowen told the Downtown Development Authority on Thursday.

Additional signs will indicate public parking areas. Those include the middle parking bays on Broad Street and a Richmond County Board of Education deck available to the public after hours and on weekends. Such signs already exist in front of the Reynolds Street parking deck.

An additional 100 signs will be installed in outlying areas to complete the 300-plus comprehensive way-finding sign system designed to welcome travelers at city limits and major gateways; establish the downtown and medical districts; and direct people to hospitals, colleges, points of interest and attractions.

“They’re like permanent billboards really advertising what there is to see and do in Augusta citywide
and certainly in downtown,” Bowen said.

The project has incorporated information kiosks for pedestrians. New two-sided kiosks will be put on several blocks off Broad Street. About 60 percent of the signs will be downtown, Bowen said.

The visitors bureau launched the program in 2005, with funds coming from federal grants, the private sector and the city. The phased project hit a roadblock three years later when the recession began, Bowen said.

Last July, the bureau received
$1.2 million from the Augusta Com­mission in recaptured special purpose local option sales tax funds to complete the system. The entire project is estimated to cost $1.5 million, Bowen said.

Source: The Augusta Chronicle
Author: Jenna Martin/Staff Writer