A New Look at the No. Augusta Ballpark Village (Project Jackson)

A New Look at the No. Augusta Ballpark Village (Project Jackson)

NORTH AUGUSTA — New detailed renderings of the North Augusta Ballpark Village, also known as Project Jackson, have been released by the City of North Augusta.

Project Jackson is a major, multi-use development located along the Savannah River in North Augusta, which will include a baseball stadium, hotel, retail, residential and office spaces, according to the City’s website.

The renderings, provided by Atlanta-based Greenstone Properties, show plans for an outdoor amphitheater on the riverside, a beer garden overlooking the stadium on the Home Run Porch, residential housing and a 280-unit apartment complex.

Managing Principal Chris Schoen, of Greenstone, said it’s still a work in progress, but a lot of depth and variety has been added to the plans.

“Well, there’s good news and there’s bad news. The bad news is this is taking us forever,” Schoen said. “The good news is that it’s allowed us to get in a lot more detail and we’ve been able to add some additional density. The more density we have for the project, the more people will live there, work there, play there and eat there.”

Schoen added that although the project has taken longer than expected, it has benefited from the added time by being properly thought through and has helped builders in getting all the pieces of the puzzle just right.

“It’s just going to be fabulous,” he said.

While no retail or restaurant vendors have officially been announced, the renderings show logos for restaurants such as Canoe, Marron Restaurant and Cafe, and Rodizio Brazilian Steakhouse. Also pictured on the rendering for the beer garden at the Home Run Porch — a rooftop-style eating area overlooking the baseball field in the stadium — are signs for SweetWater Brewing Company.

Schoen said that while builders do have some vendors nailed down, they are working to make sure they have enough of them before releasing any names.

“What we’re trying to do is get where we have enough of them from a critical mass standpoint that we can give them to everybody,” he said. “City Council has sort of taken the position that they want to see the hotel nailed down, so that’ll probably be the first one that we tell everyone about — which will hopefully fairly soon — then on the heels of that, we’ll start disclosing a number of other folks.”

Schoen said he thinks they will be able to officially release the hotel information within the coming weeks and release the retail tenants following a short time after.

Plans for the Village also include residential flats above retail and restaurants, offering a pedestrian-friendly atmosphere, as well as single-family homes that have a similar style to those in Hammond’s Ferry.

“This is really, as far as I know, the only location in the CSRA where you can live, you can work and you can play,” Schoen said. “All the amenities are in one location. This is really the only place in the area where you don’t have to have a car. You may want a boat, but you’re not going to have to have a car.”

In an Augusta Rotary Club meeting held earlier this month, North Augusta City Administrator Todd Glover gave members a sneak peek of the new renderings and discussed some of the aspects of the project.

Regarding the planned hotel for the Village, Glover said that aspect was very important to the City.

“We did not have a hotel facility in North Augusta,” he said. “But we bring in a lot of sports tourism to Riverview Park. Through our recreation department, we figured out that about 23 weekends a year, we brought in enough people to fill up 300 hotel rooms. But we were not capturing any part of that because we didn’t have the facilities to do it.”

With the office spaces down the street from residential housing and restaurants, Glover said this urban lifestyle is what more and more people are currently seeking — especially millennials. Glover added that the types of businesses they are trying to attract are those which hire more millennial-aged employees.

While millennials have been a big part of the design and thought process behind the development, Schoen said it offers a lot more density and features for everyone to enjoy with amenities for seniors in the mix.

“We started thinking about seniors, and we’ve got over 30 miles of walking, biking and jogging trails that connect to the riverfront,” he said. “That kind of an environment – where they can walk to dinner, walk to entertainment and be in a vibrant community like this – it’s sort of the perfect senior housing location.”

Both Glover and Schoen agree that the development will benefit not only North Augusta, but also Augusta and its surrounding areas, as well.

“I think people like to play up there’s a competition between the City of Augusta and the City of North Augusta and that’s just not so,” Glover said. “We realize that without a strong Augusta, there’s not a strong North Augusta.”

Schoen echoed those sentiments, saying that it should really be considered a regional project.

“I think if you asked some of the Augusta officials, they would say the location of the stadium and the mixed-use environment and this location in North Augusta is going to greatly benefit Augusta, as well,” he said. “It’s going to be closer to the city’s center than the existing Lake Olmstead stadium and I think it’s going to be a ‘rising tide really does lift all boats’ (situation).”

Schoen added that one thing to possibly consider in the future would be running a ferryboat between Augusta and North Augusta in an effort to connect the cities even more.

Source: North Augusta Star
Author: Amy Hunter, interim news editor